It may sound cynical to compare the distribution structures and the business model of the Mexican drug cartels with global trading companies such as Amazon. But that’s what Rodrigo Canales, Associate Professor of Organizational Behavior at the Yale School of Management, does in this brilliant TED talk.
“Up to 100,000 people have died in drug-related violence in Mexico in the last 6 years. We might also think this has nothing to do with us, but in fact we are all complicits. (…) The carnage is not about faceless, ignorant goons mindlessly killing each other but is rather the result of some seriously sophisticated brand management.”
– a $ 60 billion market in the U.S. which is just about the yearly revenue of Microsoft
– an ” integrated strategy ” to pursue the market
– a strong organizational structure, tempting incentives, and good brand management